Hold a Competition

The University of Illinois Saves campaign developed, in partnership with America Saves, an internet-based communication and engagement strategy to reach faculty and students by setting up a competition among the university’s three campuses. The pilot program encouraged and motivated students, faculty, and staff to set a personal savings commitment and make a simple plan to achieve it by signing up as a University of Illinois Saver. The campus with the most Savers won the competition. The pilot demonstrated significant results in participation and sustainability. While the materials focus on students, this model can be replicated across many different organizations and audiences.

 

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Tip of the Day

  • Never purchase expensive items on impulse. Think over each expensive purchase for at least 24 hours. Acting on this principle will mean you have far fewer regrets about impulse purchases, and far more money for emergency savings. http://ow.ly/sj972

Saver Stories View all »

Developing a Savings "Game Plan"

Eunice Diaz, a teacher in Colorado Springs, had been noticing a pattern. Despite the fact that she and her husband were “making good money,” they were spending their entire earnings and “were still struggling at the end of the month.”

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Learning to Save

Kisha Barns’s financial situation was undisciplined, unrestricted, and impulsive before she came into contact with her local America Saves campaign, Charlotte Saves.

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Getting Out of Debt

In 2004, Tonya Shelton was facing financial ruin. Barely making more than minimum wage and having lost her home to an unexpected family crisis, Shelton and her family were forced to live in a rundown hotel.

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