About Us

America Saves, a campaign managed by the nonprofit Consumer Federation of America, seeks to motivate, encourage, and support low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals and families to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.

We provide free financial tools, savings services, advice, and resources that help Americans from every income level take the steps needed to take charge of their finances and manage money more effectively.

By inspiring a strong savings ethic in people, we can improve the financial health of our schools and businesses, our communities, and our nation.

You Don't Have To Go It Alone

Pledging to save grants access to our set of tools and timely information, but more importantly, connects you with a support system you can rely on as you navigate a course for savings success. We are a coach, cheerleader and team -all in one. Guidance from financial professionals will help you set goals, make informed decisions and track your progress. You can interact with other member savers, learn from their experiences, and exchange money-saving ideas. And you'll always have a source to keep you focused, motivated, and saving!

Tip of the Day

  • Set a goal, make a plan, #save automatically - pledge to #save today! http://ow.ly/ksLWb

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Saver Stories View all »

Another Dream Realized

Mary Brown was already a disciplined individual when she came to Wisconsin Saves coordinator Wisconsin Women’s Business Initiative Corporation (WWBIC) in last summer. She had successfully completed her bachelor’s degree with the assistance of her husband and son, and was now ready to tackle her next big dream – homeownership.

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Coping with a Lost Job

Aimee Shaffer worked as a Public Service News Director for radio for years until one day her employer downsized the company, resulting in hundreds of lost jobs, including Aimee’s.

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Inspired to Build Savings By Starting Small

With little-to-no money in the bank and living on a limited income with her adult daughter, Sharon wasn’t sure if building up savings for her future was even possible. “At my age, to put debts behind me would be a relief,” she said, but she wasn’t quite sure how to even get started with a savings plan. That all changed when Sharon attended the Great Lakes Michigan Saves Pay Yourself First Saver’s Summit during America Saves Week.

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