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Five Core Investing Principles



Encourage savings and investment:
To achieve long-term financial goals, individuals and families need to set aside a portion of their income as early and as often as practical.

Outpace inflation:
To make their money grow at a meaningful rate, people need to participate in the financial markets.

Maintain a long-term perspective:
To receive the full benefits of investing for long-term goals, investors need to tolerate short-term price fluctuations and understand that long-term trends have been positive for stocks and bonds.

Understand and manage risks:
There are techniques investors can use to manage the various risks associated with investing.

Understand the financial industry:
Just as they would when hiring any professional or making any major purchase, individuals need to ask questions before they invest.


This information adapted from Alliance for Investor Education
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